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Consumer does not evaluate or endorse the products and services advertised. The information on this Web site is general in nature and is not intended as a substitute for competent legal advice. Consumer makes no representation as to the accuracy of the information herein provided and assumes no liability for any damages or loss arising from the use thereof. Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.Also like Stories on other social apps, these videos will vanish in a day.This week, both Hinge and Zoosk’s Lively are rolling out support for video, each in their own way.Hinge, for example, will now allow users to augment their user profiles on the service with video.
(More to come on that this fall.) Again, Bumble’s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps’ embrace of video.“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.In the updated app, users will be able to pick a topic and start chatting with others who are also available to chat.But unlike with Lively’s profile videos, the chat feature allows users to start their session with their screen blurred.