Online dating site industry market 2015
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Back then, not everyone acknowledged the benefits of this activity, which was perceived as a rather impersonal way of finding love.
In recent years, a new generation of tech savvy individuals has emerged, which regularly uses devices to keep in touch with their friends and relatives, as well as for access to online dating sites or apps.
 Computerized matchmaking for college students occurred as far back as the 1950s and ’60s with programs that used computer punch cards with student survey responses to find compatible matches. However, the industry did not begin to gain momentum until the launch of in 1995. Now, some estimates suggest that the U. has over 2,500 online dating sites. As a result, the industry is highly competitive.
To be successful, new entrants must have a differentiated offering. Attracting a large enough user base is the main hurdle – it is challenging for new companies to recruit new users when they do not already have a substantial pool of other users.